(Seriously. Learn What That Means. It’s Important)
We have a mantra within our practice that clients eventually come to understand, “It’s not just the most money, it’s the right money.”
“Purple Squirrel” is a recruiter's term for the elusive Candidate – one with exactly the right qualifications and experience to match the client’s role. It is also a metaphor used by recruiters to identify the unrealistic expectations of a client. Money is only one of many elements involved in getting a deal done in the lower middle market, and rarely is it the most important element. That is why we perform so well in the lower middle market acquisition space – it is dominated by individuals and entrepreneurs, passions and personalities – not just dollar signs and performance reviews. We take the time to understand these intangible elements.
Whether you are a buyer, a seller, an investor or a manager, your ultimate success and level of success in the world of business acquisitions hinges on your ability to define your Purple Squirrel AND to be a Purple Squirrel to the eyes of the other side.